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| On Page SEO |
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Basic Ideas of On Page Search Engine Optimization
On page search engine optimization is one of the two important parts of SEO. The other part is off page SEO. Most of the people who are still trying to learn what actually SEO is, especially those people usually think otherwise. They have a misconception about search engine optimization is its only link building outside my site. This idea is totally wrong.
Why On Page SEO is Most Important
I think it is more important than off page SEO because of its ability to increase position in the search result without outside link building. You know that content is the mother of all things of a website. You may design a website based on content, you may promote your website based on its content, and even if you advertise your website you must target those people who love to watch content of your site. On page SEO is the basic thing of a website. It shows the search engine and the visitors how to treat the site. It creates a friendly environment so that the visitors can visit pages and their desired topics easily.
Major Parts of On Page SEO
Let me discuss the parts of on page SEO. Here I can tell you some of the important terms roughly since I have not researched on this. Hope that you will get benefitted. Here are they-
Keyword Research:
This is the basic things you always need to remember. I personally suggest you to use Google keyword planner, you can use other tools if you feel comfortable with that. Core idea is to research three important things- visitors, competitors and value.
In Google keyword planner, you can search a particular word or, a sentence, it will show you how many people searched about that topics last month, and how the competition is with others. Here others mean other content builders, SEO optimizers or, website owners. Value of that keyword-this is important for adsense. If you use adsense ads on your site, you can identify for which word you will earn most.
Competitor Analysis:
Analyze your websites of your competitors. They have better position on search result. Say you have a website on health niche. Search on Google and see what Google show in their first page. Visit those sites and identify what they have better than that of you. Try to acquire that, it’s simple. May be they have better design, may be they have user friendly contents etc.
Use Headings and Bold Keywords to Highlight
Highlight the keywords-important words that you need to attract visitors. Use Heading, Subheading and Minor heading on your site. You need to use HTML tags like h1, h2,h3….. Heading and Subheading are read by Google and it affects search result and bold text as well.
Submit to Search Engine:
Submit your website as many search engine as you can. Google Webmasters and Bing Webmaster (working along with Yahoo now) are two most popular search engines. You need to submit your website sitemap to search engine like Google Webmasters. Learn about robot.txt file to restrict and give access to crawl your site.
Alter Tag for Image File:
Image files are not read by search engine. So, you need to use alter tag to show them on search engine. If you don’t have the idea of alt tag, then learn it from Web design/HTML tutorials.
Linking Inside Your Site:
Try to get most of your website posts linked to each other. It will inspire visitors to read related posts and other popular posts of your site. Search engine also take it positively and it will affect your search result.
There are also a lot more things you need to learn to increase position of your site. Everything we have discussed here will help you. Try to make your website light as much as you can.
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