What is White Hat SEO?

Beautiful Kid With Nice Hat

We will discuss later what is white hat SEO, look at the cute, little boy with white hat. No, the picture above has no relation with white hat SEO. It’s totally a different thing, only the white hat is used in a positive sense. You should practice white hat SEO for long term success. Everything we have mentioned here in this site is all about white hat SEO.

What is White Hat SEO?

It is nothing but search engine optimization without breaking the terms and policies of search engines. Simply, increase search positions in the way search engine want. Pure and real content written by human and written for human is a part of on page white hat SEO. Search engine never penalize such a website which use recognized techniques of search engine optimization. Rapid increase of position will not be possible in white hat SEO.

What Are the Techniques of White Hat SEO?

Keywords are the key of this SEO. Techniques are pretty simple- quality content creating and backlink building in a word. Let us mention the 7 basic techniques of white hat SEO below-

1. Use logical and related keywords inside contents and caption
2. Create headings and subheadings for your post where necessary 
3. Declare the reason for which an image is used. Use alter tags to declare
4. Practice anchor text instead of direct link of your site and other site
5. Connect each of your post by internal linking
6. Do forum posting, blog posting and blog commenting for backlink
7. Make the social pages and accounts popular that represent your website

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It is not possible to mention all the techniques of white hat SEO in a single page. Be connected you will get it gradually. 

Avoid Bad Practices for Long Term Success

For backlink building, newbies generally make the same mistake. They share link of their posts in wrong place in a wrong way. Black hat or, something negative type of SEO is to do something that search engine always tries to avoid. Excess of keywords without any reason and sometimes it doesn’t carry any meanings is always harmful. Some people use Meta description (invisible in web page but search engine can read) that is not ethical. Say someone search for black magic and and search engine direct him to a webpage of a Church.

Again I want to say it loudly- do only white hat SEO, someone say ethical SEO. Black hat SEO has short term rapid result, but white hat SEO will help you forever. Your website visitors will find the right place and obviously they will stay on the site for a long time.